UCEL - Biblioteca Universitaria Pr. Thomas Wood

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McCarthy, Jerome E.

Basic marketing : a managerial approach / Jerome E. McCarthy. - 3rd ed - Illinois (US) : Richard D. Irwin, 1968. - 755 p. : gráfs. ; 23 x 15 cm.

Source: U0094 D. J. Ciliberto General Ej.:1 Impreso

Subjects--Topical Terms:
ADMINISTRACION DE EMPRESAS

Subjects--Index Terms: COMERCIALIZACION

Universal Decimal Class. No.: 658.8