UCEL - Biblioteca Universitaria Pr. Thomas Wood

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Buzzell, Robert D.

Multinational marketing management : cases and readings / Robert D. Buzzell [y otro]. - New York : Addison-Wesley, 1988. - 500 p. : il. ; 23 x 16 cm. - Harward Business School .

ISBN: 0-201-07996-8

Source: U1142 D. General Ej.:1 Impreso

Subjects--Index Terms: ADMINISTRACION DE EMPRESAS COMERCIALIZACION

Universal Decimal Class. No.: 658.8