UCEL - Biblioteca Universitaria Pr. Thomas Wood

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Cateora, Philip R.

International marketing / Impreso Philip R Cateora. - 9th ed. - Chicago (US) : Irwin, 1996. - vii-xxiii, 772 p : il. ; 25 x 20 cm. - The Irwin series in marketing .

ISBN: 0-256-13950-4

Source: U1143 D. General Ej.:1 Impreso

Subjects--Topical Terms:
ADMINISTRACION DE EMPRESAS

Subjects--Index Terms: COMERCIALIZACION

Universal Decimal Class. No.: 658.8