UCEL Universidad del Centro Educativo Latinoamericano Rosario
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Investigación de mercados : texto y casos /

by Boyd, Harper W.
Additional authors: Westfall, Ralph | Fernández Suárez, Raúl --tr. Published by : Uteha, (Barcelona :) Physical details: 858 p ; il. 22 x 15 cm. ISBN: 84-274-1009-3. Subject(s): ADMINISTRACION DE EMPRESAS | COMERCIALIZACION | MERCADOTECNIA | INVESTIGACION DE MERCADOS | ANALISIS DE MERCADO Year: 1978
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Incluye : índice de casos.

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