TY  - DATA
AU  - Smith,N.Craig
AU  - Quelch,John A.
TI  - Ethics in marketing
SN  - 0256108943
PY  - 1993///
CY  - Boston
PB  - Irwin
KW  - ADMINISTRACION DE EMPRESAS
KW  - ETICA
KW  - MARKETING
KW  - DEONTOLOGIA
KW  - ETICA DE NEGOCIOS
KW  - ETICA PROFESIONAL
N1  - Incluye : bibliografía; Índice; Those of is who teach marketing ethics, marketing and society, or macromarketing have long decried the absence of textbooks in these areas. "Ethics in Marketing", by Craig Smith and John Quuelch represents the first genuine textbook in the important area of marketing ethics As such, it will undoubtedly be the standard against which all future marketing ethics texts will be evaluated. Smith and Quelch's impressive work sets a high standard for future competitores, as a consideration of the attributes of a good text for courses in marketing ethics shows
ER  -