Buzzell, Robert D. Multinational marketing management : cases and readings / Robert D. Buzzell [y otro]. - New York : Addison-Wesley, 1988. - 500 p. : il. ; 23 x 16 cm. - Harward Business School . ISBN: 0-201-07996-8 Source: U1142 D. General Ej.:1 Impreso Subjects--Index Terms: ADMINISTRACION DE EMPRESAS COMERCIALIZACION Universal Decimal Class. No.: 658.8