TY  - DATA
AU  - Buzzell,Robert D.
AU  - Quelch,John A
TI  - Multinational marketing management : cases and readings
T2  - Harward Business School
SN  - 0-201-07996-8
PY  - 1988///
CY  - New York
PB  - Addison-Wesley, 
KW  - ADMINISTRACION DE EMPRESAS
KW  - COMERCIALIZACION
ER  -