Comportamiento del consumidor : construyendo estrategias de marketing / Impreso Del I. Hawkins [y otros] ; [traducción por] María del Pilar Carril Villarreal.
Material type:
Computer fileLanguage: Español Publication details: México DF : McGraw-Hill, 2004.Edition: 9a edDescription: vi-xxiv, 758 p. : grafs. ; 27 x 20 cmISBN: - 970-10-4466-5
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Biblioteca Thomas Wood Estantería general | 658.8 H27 9a ed. 2004 (Browse shelf(Opens below)) | Ej.:1 | Available | U8595 |
LAE
Apéndice A: <Métodos de investigación sobre el comportamiento del consumidor> Apéndice B: <Auditoría del comportamiento del consumidor>
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