El márketing-mix : de la selección de los objetivos a la optimización de los medios dentro del plan del márketing /
by Chollet, Miguel de
Additional authors: Ediciones Deusto.--tr. Published by : Deusto, (Madrid :) Physical details: 311 p. : gráfs. ; 23 x 18 cm. ISBN: 84-234-0930-9. Subject(s): ADMINISTRACION DE EMPRESAS | COMERCIALIZACION | MERCADOTECNIA
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