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1. Marketing / by Lamb, Charles W., Jr. Publication: México : International Thomson, 1998 . v-xxxviii, 691 p. : 26 x 19 cm. Date:1998 Availability: Copies available: Biblioteca Pr. Thomas Wood (2),

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2. Marketing / by Lamb, Charles W. Publication: México : Thomson, 2002 . 751 p. : 27 x 21 cm. Date:2002 Availability: Copies available: Biblioteca Pr. Thomas Wood (2),

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