UCEL Universidad del Centro Educativo Latinoamericano Rosario
1. Marketing : course development guide to accompany / by Zikmund, William Publication: New York : John Wiley and Sons, 1989 . 471 p. : 28 x 21 cm. Date:1989 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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2. Marketing / by Zikmund, William Publication: New York : John Wiley and Sons, 1989 . vii-xxvi, 694 p. : 25 x 20 cm. Date:1989 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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3. Marketing de servicios : un enfoque de integración del cliente a la empresa / by Zeithaml, Valarie A. Publication: México : MacGraw-Hill, 2002 . 747 p. ; Date:2002 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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4. Nuevas tendencias en márketing : estrategias para los años noventa by Wilson, Aubrey Publication: Buenos Aires Deusto 1993 . 231 p Date:1993 Availability: Copies available: Colegio CEL (Rosario) (1),

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5. Relaciones públicas : estrategias y tácticas / by Wilcox, Dennis L. Publication: Madrid : Pearson Educación, 2006 . vi-xxxi, 783 p. : 25 x 20 cm. Date:2006 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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6. Tiptoeing through business mind-fields / by Wheat, Willis Publication: Muskogee (US) : Western Heritage Books, 1987 . 160 p. ; 21 x 13 cm. Date:1987 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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7. El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / by Weilbacher, William M. Publication: Barcelona : Granica, 1999 . 303 p. ; 22 x 15 cm. Date:1999 Availability: Copies available: Biblioteca Pr. Thomas Wood (2),

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8. Ética en los negocios : conceptos y casos / by Velasquez, Manuel G. Publication: México : Pearson Educación, 2006 . iv-x, 437 p. : 25 x 20 cm. + Date:2006 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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9. Marketing : estrategias para captar y retener clientes /   Publication: Buenos Aires (AG) : AGEA, 2006 . 144 p. : 21 x 15 cm.+ Date:2006 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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10. Publicidad : comunicación integral en marketing / by Treviño Martínez, Rubén Publication: México : McGraw-Hill, 2005 . vi-xxvi, 509 p. : 27 x 21 cm. Date:2005 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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11. Fundamentos de marketing / by Stanton, William J. Publication: México : McGraw-Hill, 1993 . v-viii, 733 p. : 27 x 21 cm. Date:1993 Availability: Copies available: Biblioteca Pr. Thomas Wood (2),

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12. Fundamentos de marketing / by Stanton, William J. Publication: México : McGraw-Hill, 1996 . 883 p. : 25 x 19 cm. Date:1996 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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13. Fundamentos de marketing / by Stanton, William J. Publication: México : McGraw-Hill, 2001 . vii-xxi, 707 p. : , Acompaña Suplemento de Ejercicios en Internet : suplemento de la obra fundamental de marketing. 2 ejemplares U7793 con el libro y U7794 solo el cuadernillo. 25 x 20 cm. Date:2001 Availability: Copies available: Biblioteca Pr. Thomas Wood (1), Biblioteca Pr. Thomas Wood (1),

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14. Comportamiento del consumidor : comprar, tener y ser / by Solomon, Michael R. Publication: México : Prentice-Hall Hispanoamericana, 1997 . v-xviii, 683 p. : , Incluye : glosario p. 650-653.- 26 x 20 cm. Date:1997 Availability: Copies available: Biblioteca Pr. Thomas Wood (1), Biblioteca Pr. Thomas Wood (1), Checked out (1),

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15. Ethics in marketing / by Smith, N. Craig Publication: Boston : Irwin, 1993 . vii-xvi, 838 p. : , Incluye : bibliografía. | Índice. 24 x 19 cm. Date:1993 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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16. Comercio electrónico / by Schneider, Gary P. Publication: México : Thomson, 2004 . 568 p. ; Date:2004 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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17. Comportamiento del consumidor / by Schiffman, Leon G. Publication: México : Pearson Educación, 2005 . vii-xxiv, 587 p. : 25 x 21 cm. Date:2005 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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18. Comportamiento del consumidor / by Schiffman, León G. Publication: México : Prentice Hall, 2001 . vi-xiii, 469 p. : 26 x 20 cm. Date:2001 Availability: Copies available: Biblioteca Pr. Thomas Wood (2), Checked out (1),

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19. Marketing problem solver / by Schaffer, Robert W. Publication: New York : John Wiley and Sons, 1989 . 60 p. ; 23 x 16 cm. Date:1989 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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20. Clínica empresaria : una metodología paso a paso para desarrollar y monitorear un plan de negocios / by Saporosi, Gerardo Publication: Buenos Aires : Macchi, 1999 . xii-xxviii, 361 p. : , Acompaña 1 CD. 23 x 15 cm. + Date:1999 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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21. Plan de marketing. Agenda económica / by Santi, Ma. Eugenia Publication: Rosario (AG) : s. n., 2017 . 141 p. : 30 x 21 cm. Date:2017 Availability: No items available:

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22. Marketing: conceptos y estrategias / by Santesmases Mestre, Miguel Publication: Madrid : Pirámide, 2000 . 1091 p. Date:2000 Availability: No items available: Lost (1), Damaged (1),

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23. Cabaña Don Zoilo / by Samana, Juan Martín Publication: Rosario (AG) : s. n., 2018 . 139 p. : 30 x 21 cm. Date:2018 Availability: No items available:

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24. Kleppner : publicidad / by Russell, J. Thomas Publication: México : Pearson Educación, 2005 . iv-xvii, 766 p. ; 21 x 17 cm. Date:2005 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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25. Dammblock / by Rozas, Felipe Manuel. Publication: Rosario : s. n., 2013 . 95 p. ; 30 x 21 cm. Date:2013 Availability: No items available:

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26. Las cuatro caras del liderazago estratégico : líderes audaces, cautelosos, cirujanos y funerarios / by Rothschild, William E Publication: Buenos Aires (AG) : Macchi, 1995 . x-xxvii, 355 p. ; , Libro donado tiene paginas subrayadas en color. 23 x 15 cm. Date:1995 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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27. Marketing responsable / by Rossetti, Gisela Publication: Rosario (AG) : s. n., 2017 . 85 p. : 30 x 21 cm. Date:2017 Availability: No items available:

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28. Técnicas efectivas para detectar oportunidades / by Roqué, Gonzalo Publication: Buenos Aires : Arte Gráfico-AGEA, 2005 . 159 p. Date:2005 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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29. Posicionamiento / by Ries, Al Publication: Madrid : McGraw-Hill, 1998 . ix-xix, 155 p. ; 23 x 17 cm. Date:1998 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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30. Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / by Ries, Al Publication: México : McGraw-Hill, 2001 . ix-xiv, 263 p. ; , Dado de baja U7647 control de inventario 2005. 21 x 13 cm. Date:2001 Availability: Copies available: Biblioteca Pr. Thomas Wood (2), Lost (1), Damaged (1),

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