Estrategía de marketing / Impreso O. C. Ferrell.
Material type:
Computer fileLanguage: Español Publication details: México : Thomson, 2006.Edition: 3a edDescription: 628 p. : grafs. ; 26 x 20 cmISBN: - 970-686-496-2
- ADMINISTRACION DE EMPRESAS
- MARKETING
- ECONOMIA
- PLANIFICACION ESTRATEGICA
- ANALISIS DE SITUACION
- ANALISIS SWOT
- COMPORTAMIENTO DEL CONSUMIDOR
- SATISFACCION DEL CLIENTE
- SEGMENTACION DEL MERCADO
- POSICIONAMIENTO
- PRODUCTOS
- FIJACION DE PRECIOS
- CANALES DE DISTRIBUCION
- ABASTECIMIENTO
- PUBLICIDAD
- RELACIONES PUBLICAS
- VENTA DIRECTA
- PROMOCION DE VENTAS
- EVALUACION FINANCIERA
- ETICA
- RESPONSABILIDAD SOCIAL
- ESTUDIOS DE CASOS
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Biblioteca Thomas Wood Estantería general | 658.8 F38 3a ed. 2006 (Browse shelf(Opens below)) | Ej.:1 | Available | U9577 |
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