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1. |
El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente /
by Weilbacher, William M.
Publication:
Barcelona : Granica, 1999
. 303 p. ;
22 x 15 cm.
Date:1999
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2. |
Fundamentos de marketing /
by Kotler, Philip
Publication:
México : Pearson Educación, 2013
. v-xxx, 114 p. :
27 x 21 cm.
Date:2013
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3. |
Marketing /
by Kotler, Philip
Publication:
México : Pearson, 2012
. ix-xxvi, 613 p. :
27 x 21 cm.
Date:2012
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4. |
Desarrollo de una cultura de calidad /
by Cantú Delgado, Humberto
Publication:
México : McGraw-Hill, 2001
. 382 p.
Date:2001
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5. |
Administración : una ventaja competitiva /
by Bateman, Thomas S.
Publication:
México : McGraw-Hill, 2001
. vi-xxiv, 685 p. :
27 x 21 cm.
Date:2001
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