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1. |
Marketing : course development guide to accompany /
by Zikmund, William
Publication:
New York : John Wiley and Sons, 1989
. 471 p. :
28 x 21 cm.
Date:1989
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2. |
Marketing /
by Zikmund, William
Publication:
New York : John Wiley and Sons, 1989
. vii-xxvi, 694 p. :
25 x 20 cm.
Date:1989
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3. |
Marketing de servicios : un enfoque de integración del cliente a la empresa /
by Zeithaml, Valarie A.
Publication:
México : MacGraw-Hill, 2002
. 747 p. ;
Date:2002
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4. |
Plan de negocios Strada viajes y turismo /
by Yunes, Clarisa
Publication:
Rosario (AR) : s. n., 2015
. 115 p. :
30 x 21 cm.
Date:2015
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5. |
Nuevas tendencias en márketing : estrategias para los años noventa
by Wilson, Aubrey
Publication:
Buenos Aires Deusto 1993
. 231 p
Date:1993
Availability:
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6. |
Marketing estratégico : enfoque simbólico de la demanda y clave real del negocio /
by Wilensky, Alberto L.
Publication:
Buenos Aires : Tesis, 1994
. x-xv, 330 p. :
23 x 16 cm.
Date:1994
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7. |
Relaciones públicas : estrategias y tácticas /
by Wilcox, Dennis L.
Publication:
Madrid : Pearson Educación, 2006
. vi-xxxi, 783 p. :
25 x 20 cm.
Date:2006
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8. |
Tiptoeing through business mind-fields /
by Wheat, Willis
Publication:
Muskogee (US) : Western Heritage Books, 1987
. 160 p. ;
21 x 13 cm.
Date:1987
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9. |
El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente /
by Weilbacher, William M.
Publication:
Barcelona : Granica, 1999
. 303 p. ;
22 x 15 cm.
Date:1999
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10. |
Ética en los negocios : conceptos y casos /
by Velasquez, Manuel G.
Publication:
México : Pearson Educación, 2006
. iv-x, 437 p. :
25 x 20 cm. +
Date:2006
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11. |
Marketing : estrategias para captar y retener clientes /
Publication:
Buenos Aires (AG) : AGEA, 2006
. 144 p. :
21 x 15 cm.+
Date:2006
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12. |
Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo /
by Trout, Jack
Publication:
Madrid : McGraw-Hill, 2001
. 210 p. ;
23 x 14 cm.
Date:2001
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13. |
Publicidad : comunicación integral en marketing /
by Treviño Martínez, Rubén
Publication:
México : McGraw-Hill, 2005
. vi-xxvi, 509 p. :
27 x 21 cm.
Date:2005
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14. |
Desarrollo inmobiliarios exitosos : cómo detectar oportunidades, estructurar proyectos y financiar negocios /
by Tabakman, Damián
Publication:
Buenos Aires : Bienes Raíces Ediciones, | BRE, 2006
. 288 p. :
24 x 16 cm.
Date:2006
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15. |
Marketing bancario /
by Steinhardt, Ricardo J.M
Publication:
Buenos Aires : Macchi, 1985
. 172 p
Date:1985
Availability:
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16. |
Fundamentos de marketing /
by Stanton, William J.
Publication:
México : McGraw-Hill, 1993
. v-viii, 733 p. :
27 x 21 cm.
Date:1993
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17. |
Fundamentos de marketing /
by Stanton, William J.
Publication:
México : McGraw-Hill, 1996
. 883 p. :
25 x 19 cm.
Date:1996
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18. |
Fundamentos de marketing /
by Stanton, William J.
Publication:
México : McGraw-Hill, 2001
. vii-xxi, 707 p. :
, Acompaña Suplemento de Ejercicios en Internet : suplemento de la obra fundamental de marketing. 2 ejemplares U7793 con el libro y U7794 solo el cuadernillo.
25 x 20 cm.
Date:2001
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19. |
Comportamiento del consumidor : comprar, tener y ser /
by Solomon, Michael R.
Publication:
México : Prentice-Hall Hispanoamericana, 1997
. v-xviii, 683 p. :
, Incluye : glosario p. 650-653.-
26 x 20 cm.
Date:1997
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20. |
Ethics in marketing /
by Smith, N. Craig
Publication:
Boston : Irwin, 1993
. vii-xvi, 838 p. :
, Incluye : bibliografía. | Índice.
24 x 19 cm.
Date:1993
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21. |
La economía de Internet en la República Argentina : premio Dr. Manuel Belgrano. Año 2000. /
by Silbermann, Alejandro Alan
Publication:
Buenos Aires : Consejo Profesional de Ciencias Económicas de la Ciudad Autónoma de Buenos Aires, | CPCECABA, 2001
. 123 p.;
, Premio anual Dr. Manuel Belgrano año 2000. | Alejandro Alan Silberman. Primer premio.
22 x 14 cm.
Date:2001
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22. |
Comercio electrónico /
by Schneider, Gary P.
Publication:
México : Thomson, 2004
. 568 p. ;
Date:2004
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23. |
Estrategias de marketing en servicios educativos. Estudio de casos en la enseñanza de idiomas /
by Schmidt, Wellington Roberto
Publication:
. 37-53 p.
, Tomo encuadernado 2013-2014. | Incluye : bibliografía p. 53-54.
28 x 19 cm.
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24. |
Comportamiento del consumidor /
by Schiffman, Leon G.
Publication:
México : Pearson Educación, 2005
. vii-xxiv, 587 p. :
25 x 21 cm.
Date:2005
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25. |
Comportamiento del consumidor /
by Schiffman, León G.
Publication:
México : Prentice Hall, 2001
. vi-xiii, 469 p. :
26 x 20 cm.
Date:2001
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26. |
Marketing problem solver /
by Schaffer, Robert W.
Publication:
New York : John Wiley and Sons, 1989
. 60 p. ;
23 x 16 cm.
Date:1989
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27. |
Clínica empresaria : una metodología paso a paso para desarrollar y monitorear un plan de negocios /
by Saporosi, Gerardo
Publication:
Buenos Aires : Macchi, 1999
. xii-xxviii, 361 p. :
, Acompaña 1 CD.
23 x 15 cm. +
Date:1999
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28. |
Plan de marketing. Agenda económica /
by Santi, Ma. Eugenia
Publication:
Rosario (AG) : s. n., 2017
. 141 p. :
30 x 21 cm.
Date:2017
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29. |
Marketing: conceptos y estrategias /
by Santesmases Mestre, Miguel
Publication:
Madrid : Pirámide, 2000
. 1091 p.
Date:2000
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30. |
Marketing de los alimentos /
by Santana, Esther
Publication:
Buenos Aires : Akadia, 2007
. v-xvi, 243 p. :
, Incluye historias de empresas y nuevas oportunidades en el mercado de alimentos y nutrición.
24 x 17 cm.
Date:2007
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