Smith, N. Craig
Ethics in marketing / Impreso N.Craig Smit [y otro]. - Boston : Irwin, 1993. - vii-xvi, 838 p. : il. ; 24 x 19 cm.
Incluye : bibliografía. Índice.
Those of is who teach marketing ethics, marketing and society, or macromarketing have long decried the absence of textbooks in these areas. "Ethics in Marketing", by Craig Smith and John Quuelch represents the first genuine textbook in the important area of marketing ethics As such, it will undoubtedly be the standard against which all future marketing ethics texts will be evaluated. Smith and Quelch's impressive work sets a high standard for future competitores, as a consideration of the attributes of a good text for courses in marketing ethics shows.
0256108943
U0157 D. General Ej.:1 Impreso
ADMINISTRACION DE EMPRESAS
ETICA
MARKETING
DEONTOLOGIA
ETICA DE NEGOCIOS ETICA PROFESIONAL
658.8:174
Ethics in marketing / Impreso N.Craig Smit [y otro]. - Boston : Irwin, 1993. - vii-xvi, 838 p. : il. ; 24 x 19 cm.
Incluye : bibliografía. Índice.
Those of is who teach marketing ethics, marketing and society, or macromarketing have long decried the absence of textbooks in these areas. "Ethics in Marketing", by Craig Smith and John Quuelch represents the first genuine textbook in the important area of marketing ethics As such, it will undoubtedly be the standard against which all future marketing ethics texts will be evaluated. Smith and Quelch's impressive work sets a high standard for future competitores, as a consideration of the attributes of a good text for courses in marketing ethics shows.
0256108943
U0157 D. General Ej.:1 Impreso
ADMINISTRACION DE EMPRESAS
ETICA
MARKETING
DEONTOLOGIA
ETICA DE NEGOCIOS ETICA PROFESIONAL
658.8:174