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Ethics in marketing /

by Smith, N. Craig
Additional authors: Quelch, John A. Published by : Irwin, (Boston :) Physical details: vii-xvi, 838 p. : il. ; 24 x 19 cm. ISBN: 0256108943. Subject(s): ADMINISTRACION DE EMPRESAS | ETICA | MARKETING | DEONTOLOGIA | ETICA DE NEGOCIOS | ETICA PROFESIONAL Year: 1993
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Item type Location Call number Copy Status Date due
Libros Libros Biblioteca Pr. Thomas Wood
Estantería general
658.8:174 S61 (Browse shelf) Ej.:1 Available

Incluye : bibliografía.

Índice.

Those of is who teach marketing ethics, marketing and society, or macromarketing have long decried the absence of textbooks in these areas. "Ethics in Marketing", by Craig Smith and John Quuelch represents the first genuine textbook in the important area of marketing ethics As such, it will undoubtedly be the standard against which all future marketing ethics texts will be evaluated. Smith and Quelch's impressive work sets a high standard for future competitores, as a consideration of the attributes of a good text for courses in marketing ethics shows.

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