Basic marketing : a managerial approach /
by McCarthy, Jerome E.
Edition statement:3rd ed Published by : Richard D. Irwin, (Illinois (US) :) Physical details: 755 p. : gráfs. ; 23 x 15 cm. Subject(s): ADMINISTRACION DE EMPRESAS | COMERCIALIZACION Year: 1968
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
 Libros |
Biblioteca Thomas Wood. Estantería general | 658.8 M12 3rd ed. 1968 (Browse shelf) | Ej.:1 | Available |
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| 658.8 L88 Managing services : marketing, operations, and human resources / | 658.8 L92 Developing a total marketing plan / | 658.8 M11 Marketing político y comunicación: claves para una buena información política / | 658.8 M12 3rd ed. 1968Basic marketing : a managerial approach / | 658.8 M12 6a ed. 1983Comercialización : un enfoque gerencial / | 658.8 M12 8a ed.1987Comercialización : un enfoque gerencial / |
LAM
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