El nuevo marketing : guía para transformar la publicidad, promoción y estrategia de mercados para la economía de la información /
by Rapp, Stan
Additional authors: Collins, Thomas | Haas, Roberto A.--tr. Published by : McGraw-Hill, (México :) Physical details: vii-xxi, 352 p. : il. ; 24 x 16 cm. ISBN: 0-07-052033-X. Subject(s): COMERCIALIZACION | MERCADOTECNIA | PUBLICIDAD Year: 1996
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
 Libros |
Biblioteca Thomas Wood. Estantería general | 658.8 R23 (Browse shelf) | Ej.:1 | Available |
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