Kleppner : publicidad /
by Russell, J. Thomas
Additional authors: Lane, W. Ronald | Whitehill King, Karen | Mues Zepeda, Astrid--tr. Edition statement:16a ed. Published by : Pearson Educación, (México :) Physical details: iv-xvii, 766 p. ; il. ; 21 x 17 cm. ISBN: 970-26-0642-X. Subject(s): ADMINISTRACION DE EMPRESAS | PUBLICIDAD | MARKETING INTEGRADO | PLANEACION DE LA PUBLICIDAD | MARCA | AGENCIAS PUBLICITARIAS | MEDIOS DE COMUNICACION DE MASAS | PUBLICIDAD ESTRATEGICA | INTERNET | MARKETING DIRECTO | PROMOCION DE VENTAS | TEXTO PUBLICITARIO | MARCAS REGISTRADAS | CAMPAÑA PUBLICITARIA | PUBLICIDAD INTERNACIONAL | IMPACTO DE PUBLICIDAD | GLOSARIO Year: 2005
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
 Libros |
Biblioteca Thomas Wood. Estantería general | 659 R96 16a ed. (Browse shelf) | Ej.:1 | Available |
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