Fundamentos de mercadotecnia /
by Kotler, Philip
Additional authors: Armstrong, Gary | Meza Staines, Guadalupe --tr. Edition statement:4a ed. Published by : Prentice-Hall Hispanoamericana, (México :) Physical details: xi-xxix, 129 p. : il. ; 25 x 19 cm. ISBN: 968-880-948-9. Subject(s): ADMINISTRACION DE EMPRESAS | COMERCIALIZACION | SATISFACCION DEL CLIENTE | MERCADOS | COMPORTAMIENTO DEL CONSUMIDOR | NEGOCIOS | ESTRATEGIA COMERCIAL | SEGMENTACION DEL MERCADO | POSICIONAMIENTO | VENTAJA COMPETITIVA | NUEVO PRODUCTO | CICLO DE VIDA DE UN PRODUCTO | POLITICA DE PRECIOS | CANALES DE DISTRIBUCION | LOGISTICA | VENTA AL POR MENOR | VENTA AL POR MAYOR | COMUNICACION COMERCIAL | PUBLICIDAD | PROMOCION DE VENTAS | RELACIONES PUBLICAS | VENTA A DOMICILIO | GLOBALIZACION | RESPONSABILIDAD SOCIAL | ETICA COMERCIAL | ESTUDIOS DE CASOS | CP Year: 1998
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Biblioteca Thomas Wood. Hemeroteca | 658.8 K77 4a ed. (Browse shelf) | Ej.:1 | Available | |
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Biblioteca Thomas Wood. Hemeroteca | 658.8 K77 4a ed. (Browse shelf) | Ej.:2 | Available | |
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Biblioteca Thomas Wood. Hemeroteca | 658.8 K77 4a ed. (Browse shelf) | Ej.:4 | Available | |
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Biblioteca Thomas Wood. Hemeroteca | 658.8 K77 4a ed. (Browse shelf) | Ej.:5 | Available | |
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Biblioteca Thomas Wood. Hemeroteca | 658.8 K77 4a ed. (Browse shelf) | Ej.:6 | Available | |
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Biblioteca Thomas Wood. Hemeroteca | 658.8 K77 4a ed. (Browse shelf) | Ej.:7 | Available | |
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Biblioteca Thomas Wood. Hemeroteca | 658.8 K77 4a ed. (Browse shelf) | Ej.:8 | Available | |
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Biblioteca Thomas Wood. Hemeroteca | 658.8 K77 4a ed. (Browse shelf) | Ej.:9 | Available | |
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Colegio CEL | 658.8 K77 4a ed. (Browse shelf) | Ej.:3 | Available |
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