UCEL Universidad del Centro Educativo Latinoamericano Rosario
1. Relaciones públicas : estrategias y tácticas / by Wilcox, Dennis L. Publication: Madrid : Pearson Educación, 2006 . vi-xxxi, 783 p. : 25 x 20 cm. Date:2006 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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2. Posicionamiento / by Ries, Al Publication: Madrid : McGraw-Hill, 1998 . ix-xix, 155 p. ; 23 x 17 cm. Date:1998 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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3. Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / by Ries, Al Publication: México : McGraw-Hill, 2001 . ix-xiv, 263 p. ; , Dado de baja U7647 control de inventario 2005. 21 x 13 cm. Date:2001 Availability: Copies available: Biblioteca Pr. Thomas Wood (2), Lost (1), Damaged (1),

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4. Retail Marketing : el nuevo marketing para el negocio minorista / by Rico, Rubén Roberto Publication: Buenos Aires : Pearson Educación, 2003 . xv-xxi, 236 p. : 23 x 16 cm. Date:2003 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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5. Preparación del plan de marketing / by Parmerlee, David Publication: Barcelona : Granica, 1999 . 168 p. : 24 x 17 cm. Date:1999 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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6. Publicidad / by O'Guinn, Thomás C. Publication: México : Internacional Thomson, 1999 . v-xiv, 623 p. : 27 x 21 cm. Date:1999 Availability: Copies available: Biblioteca Pr. Thomas Wood (2),

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7. Publicidad y comunicación integral de marca / by O'Guin, Thomas C. Publication: México : Thomson, 2007 . v-xiiv, 781 p. : 27 x 21 cm. Date:2007 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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8. Marketing / by Lamb, Charles W., Jr. Publication: México : International Thomson, 1998 . v-xxxviii, 691 p. : 26 x 19 cm. Date:1998 Availability: Copies available: Biblioteca Pr. Thomas Wood (2),

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9. Marketing / by Lamb, Charles W. Publication: México : Thomson, 2002 . 751 p. : 27 x 21 cm. Date:2002 Availability: Copies available: Biblioteca Pr. Thomas Wood (2),

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10. Fundamentos de mercadotecnia / by Kotler, Philip Publication: México : Prentice-Hall Hispanoamericana, 1998 . xi-xxix, 129 p. : 25 x 19 cm. Date:1998 Availability: Copies available: Biblioteca Pr. Thomas Wood (8),

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11. Dirección de mercadotecnia : análisis, planeación, implementación y control / by Kotler, Philip Publication: México : Prentice Hall, 1993 . 843 p. : 27 x 21 cm. Date:1993 Availability: Copies available: Biblioteca Pr. Thomas Wood (1), Lost (1), Damaged (1),

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12. Dirección de marketing : la edición del milenio / by Kotler, Philip Publication: México : Pearson Educación, 2001 . v-xxxi, 718 p. : , U7343 faltante. 25 x 19 cm. Date:2001 Availability: Copies available: Biblioteca Pr. Thomas Wood (5), Lost (1), Damaged (1),

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13. Dirección de marketing / by Kotler, Philip Publication: México : Pearson Educación, 2006 . vii-xxxix, 729 p. : , U11386 no devuelto por alumno leg. 14638. De baja. 27 x 21 cm. Date:2006 Availability: Copies available: Biblioteca Pr. Thomas Wood (3), Damaged (1),

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14. ISP marketing survival guide : proven strategies and secrest for outmaneuvering the competition / by Knight, Christopher M. Publication: New York : Wiley Computer, 2000 . v-xxiv, 291 p. : 23 x 19 cm. Date:2000 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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15. Comportamiento del consumidor : construyendo estrategias de marketing / by Hawkins, Del I. Publication: México DF : McGraw-Hill, 2004 . vi-xxiv, 758 p. : 27 x 20 cm. Date:2004 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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16. Cómo competir y ganar en el mercado de la opinión pública / by Borrini, Alberto Publication: Buenos Aires (AG) : Atlántida, 1992 . 258 p. : 23 x 13 cm. Date:1992 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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17. Cómo hacer de una idea una empresa exitosa / by Alvarez Insúa, Carlos Publication: Buenos Aires : Aguilar, 2000 . 254 p. Date:2000 Availability: Copies available: Biblioteca Pr. Thomas Wood (2),

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