Marketing /
by Zikmund, William
Additional authors: D'Amico, Michael Edition statement:3rd ed. Published by : John Wiley and Sons, (New York :) Physical details: vii-xxvi, 694 p. : gráfs. ; 25 x 20 cm. ISBN: 0-471-63109-4. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | MARKETING-MIX | SEGMENTACION DEL MERCADO | COMERCIALIZACION | COMPORTAMIENTO DEL CONSUMIDOR | CULTURA EMPRESARIAL | GRUPOS SOCIALES | PRODUCTOS | CICLO DE VIDA DE UN PRODUCTO | DISTRIBUCION COMERCIAL | ESTRATEGIAS | PROMOCIONES | VENTA PERSONAL | PRECIOS | INSTITUCIONES SIN FINES DE LUCRO | ESTUDIOS DE CASOS Year: 1989
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
 Libros |
Biblioteca Thomas Wood. Hemeroteca | 658.8 Z82 ma 3rd ed. (Browse shelf) | Ej.:1 | Available |
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