UCEL Universidad del Centro Educativo Latinoamericano Rosario
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Relaciones públicas : estrategias y tácticas /

by Wilcox, Dennis L.
Additional authors: Cameron, Glen T. | Xifra, Jordi | Moreno López, Yago--tr. Edition statement:8a ed. Published by : Pearson Educación, (Madrid :) Physical details: vi-xxxi, 783 p. : il. ; 25 x 20 cm. ISBN: 84-205-5035-3. Subject(s): ADMINISTRACION DE EMPRESAS | PUBLICIDAD | RELACIONES PUBLICAS | ESTRATEGIA EMPRESARIAL | MARKETING | SALARIOS | ETICA PROFESIONAL | DEPARTAMENTOS DE RELACIONES PUBLICAS | CONSULTORAS DE RELACIONES PUBLICAS | INVESTIGACION | PLANIFICACION | COMUNICACION COMERCIAL | EVALUACION | OPINION PUBLICA | PERSUASION | ESTRATEGIA EMPRESARIAL | MEDIOS DE COMUNICACION DE MASAS | DERECHO | NUEVAS TECNOLOGIAS | DISCURSOS | ENTREVISTAS | PROMOCION TURISTICA | RELACIONES PUBLICAS INTERNACIONALES | ORGANIZACIONES SIN FINES DE LUCRO Year: 2006
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Item type Location Call number Copy Status Date due
Libros Libros Biblioteca Pr. Thomas Wood
Estantería general
659.4 W68 8a ed. (Browse shelf) Ej.:1 Available

144

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