UCEL - Biblioteca Universitaria Pr. Thomas Wood
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Relaciones públicas : estrategias y tácticas /
by
Wilcox, Dennis L.
Additional authors:
Cameron, Glen T.
|
Xifra, Jordi
|
Moreno López, Yago
--
tr.
Edition statement:
8a ed.
Published by :
Pearson Educación,
(Madrid :)
Physical details:
vi-xxxi, 783 p. : il. ; 25 x 20 cm.
ISBN:
84-205-5035-3.
Subject(s):
ADMINISTRACION DE EMPRESAS
|
PUBLICIDAD
|
RELACIONES PUBLICAS
|
ESTRATEGIA EMPRESARIAL
|
MARKETING
|
SALARIOS
|
ETICA PROFESIONAL
|
DEPARTAMENTOS DE RELACIONES PUBLICAS
|
CONSULTORAS DE RELACIONES PUBLICAS
|
INVESTIGACION
|
PLANIFICACION
|
COMUNICACION COMERCIAL
|
EVALUACION
|
OPINION PUBLICA
|
PERSUASION
|
ESTRATEGIA EMPRESARIAL
|
MEDIOS DE COMUNICACION DE MASAS
|
DERECHO
|
NUEVAS TECNOLOGIAS
|
DISCURSOS
|
ENTREVISTAS
|
PROMOCION TURISTICA
|
RELACIONES PUBLICAS INTERNACIONALES
|
ORGANIZACIONES SIN FINES DE LUCRO
Year:
2006
Online resources:
http://www.pearsoneducacion.com
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Biblioteca Thomas Wood.
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659.4 W68 8a ed. (
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144
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