UCEL Universidad del Centro Educativo Latinoamericano Rosario
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Comportamiento del consumidor : construyendo estrategias de marketing /

by Hawkins, Del I.
Additional authors: Best, Roger J. | Coney, Kenneth A. | Carril Villarreal, María del Pilar --tr. Edition statement:9a ed. Published by : McGraw-Hill, (México DF :) Physical details: vi-xxiv, 758 p. : grafs. ; 27 x 20 cm. ISBN: 970-10-4466-5. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | ESTRATEGIA COMERCIAL | COMPORTAMIENTO DEL CONSUMIDOR | SOCIEDAD ESDOUNIDENSE | CONSUMIDORES | TOMA DE DECISIONES | COMPRADOR ORGANIZACIONAL | PRODUCTOS | PRECIOS | COMUNICACION COMERCIAL | CULTURA EMPRESARIAL | ESTUDIOS DE CASOS | PROBLEMAS Year: 2004
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Item type Location Call number Copy Status Date due
Libros Libros Biblioteca Thomas Wood.
Estantería general
658.8 H27 9a ed. 2004 (Browse shelf) Ej.:1 Available

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