Comportamiento del consumidor : construyendo estrategias de marketing /
by Hawkins, Del I.
Additional authors: Best, Roger J. | Coney, Kenneth A. | Carril Villarreal, María del Pilar --tr. Edition statement:9a ed. Published by : McGraw-Hill, (México DF :) Physical details: vi-xxiv, 758 p. : grafs. ; 27 x 20 cm. ISBN: 970-10-4466-5. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | ESTRATEGIA COMERCIAL | COMPORTAMIENTO DEL CONSUMIDOR | SOCIEDAD ESDOUNIDENSE | CONSUMIDORES | TOMA DE DECISIONES | COMPRADOR ORGANIZACIONAL | PRODUCTOS | PRECIOS | COMUNICACION COMERCIAL | CULTURA EMPRESARIAL | ESTUDIOS DE CASOS | PROBLEMAS Year: 2004
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
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Biblioteca Thomas Wood. Estantería general | 658.8 H27 9a ed. 2004 (Browse shelf) | Ej.:1 | Available |
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| 658.8 G53 5a ed. 2007El futuro de los negocios / | 658.8 G54 2011Marketing : estudios de casos e exercicios / | 658.8 H22 2004Nuevas tendencias de marketing / | 658.8 H27 9a ed. 2004Comportamiento del consumidor : construyendo estrategias de marketing / | 658.8 H37 Increasing hits and selling more on your Web site / | 658.8 H37 2a ed.La venta profesional / |
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