UCEL Universidad del Centro Educativo Latinoamericano Rosario
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Comportamiento del consumidor /

by Schiffman, Leon G.
Additional authors: Lazar Kanuk, Leslie | Flores Flores, Victoria--tr. Edition statement:8a ed. Published by : Pearson Educación, (México :) Physical details: vii-xxiv, 587 p. : grafs.; 25 x 21 cm. ISBN: 970-26-0596-2. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | COMPORTAMIENTO DEL CONSUMIDOR | CONSUMIDORES | SEGMENTACION DEL MERCADO | PERFIL DEL CONSUMIDOR | ETICA | MOTIVACION | PERCEPCION | APRENDIZAJE | ACTITUD | COMUNICACION | NECESIDADES | GRUPOS | FAMILIA | CULTURA | SUBCULTURA | LIDERAZGO DE OPINION | TOMA DE DECISIONES | EJERCICIOS | ESTUDIOS DE CASOS Year: 2005
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Item type Location Call number Copy Status Notes Date due
Libros Libros Biblioteca Pr. Thomas Wood
Estantería general
658.8 S31 8a ed. (Browse shelf) Ej.:1 Available Préstamo por 5 dias.

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