Comportamiento del consumidor /
by Schiffman, Leon G.
Additional authors: Lazar Kanuk, Leslie | Flores Flores, Victoria--tr. Edition statement:8a ed. Published by : Pearson Educación, (México :) Physical details: vii-xxiv, 587 p. : grafs.; 25 x 21 cm. ISBN: 970-26-0596-2. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | COMPORTAMIENTO DEL CONSUMIDOR | CONSUMIDORES | SEGMENTACION DEL MERCADO | PERFIL DEL CONSUMIDOR | ETICA | MOTIVACION | PERCEPCION | APRENDIZAJE | ACTITUD | COMUNICACION | NECESIDADES | GRUPOS | FAMILIA | CULTURA | SUBCULTURA | LIDERAZGO DE OPINION | TOMA DE DECISIONES | EJERCICIOS | ESTUDIOS DE CASOS Year: 2005
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
 Libros |
Biblioteca Thomas Wood. Estantería general | 658.8 S31 8a ed. 2005 (Browse shelf) | Ej.:1 | Available |
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