UCEL - Biblioteca Universitaria Pr. Thomas Wood
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Canales de marketing y distribución comercial : un enfoque de administración de relaciones /
by
Pelton, Lou E.
Additional authors:
Strutton, David
|
Lumpkin, James R.
|
Hano Roa, María del Carmen
--
tr.
|
Ramos Santalla, Joaquín
--
tr.
|
Díaz Díaz, José Julián
--
tr.
Edition statement:
2a ed.
Published by :
McGraw-Hill Interamericana,
(México :)
Physical details:
viii-xxiii, 580 p. : il. ; 24 x 19 cm.
ISBN:
970-10-5089-4.
Subject(s):
ADMINISTRACION DE EMPRESAS
|
CANALES DE DISTRIBUCION
|
DISTRIBUCION COMERCIAL
|
INFORMACION COMERCIAL
|
CLIENTES
|
VENTAJA COMPETITIVA
|
ESTUDIOS DE MERCADO
|
RELACIONES COMERCIALES INTERNACIONALES
|
INTERCAMBIO EXTRACOMUNITARIO
|
ETICA EMPRESARIAL
|
ESTRATEGIA COMERCIAL
|
SISTEMAS DE INFORMACION
|
LOGISTICA
|
SISTEMAS DE REDES
|
FRANQUICIA
|
ALIANZAS ESTRATEGICAS
|
ESTUDIOS DE CASOS
Year:
2005
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Biblioteca Thomas Wood.
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658.86/.87 P39 2a ed. 2005 (
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Ej.:1
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