UCEL Universidad del Centro Educativo Latinoamericano Rosario
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Fundamentos de marketing /

by Lamb, Charles W.
Additional authors: Hair, Joseph F. | McDaniel, Carl | Ortiz Staines, Manuel --tr. Edition statement:4a ed. Published by : Thomson, (México :) Physical details: 590 p. : il. ; 27 x 21 cm. ISBN: 970-686-439-3. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | SATISFACCION DEL CLIENTE | ETICA | RESPONSABILIDAD SOCIAL | EMPRESAS MULTINACIONALES | MARKETING GLOBAL | INTERNET | COMPORTAMIENTO DEL CONSUMIDOR | TOMA DE DECISIONES DEL CONSUMIDOR | SEGMENTACION DE MERCADOS | POSICIONAMIENTO | ESTUDIOS DE MERCADO | TOMA DE DECISIONES | PRODUCTOS | SERVICIOS | EMBALAJES | CANALES DE MARKETING | VENTA AL POR MENOR | FRANQUICIAS | VENTA DIRECTA | FIJACION DE PRECIOS | PUBLICIDAD | PROMOCION DE VENTAS | RELACIONES PUBLICAS | ESTUDIOS DE CASOS Year: 2006
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Item type Location Call number Copy Status Date due
Libros Libros Biblioteca Pr. Thomas Wood
Estantería general
658.8 L22 f 4a ed. (Browse shelf) Ej.:1 Available

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