UCEL - Biblioteca Universitaria Pr. Thomas Wood
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Fundamentos de marketing /
by
Lamb, Charles W.
Additional authors:
Hair, Joseph F.
|
McDaniel, Carl
|
Ortiz Staines, Manuel
--
tr.
Edition statement:
4a ed.
Published by :
Thomson,
(México :)
Physical details:
590 p. : il. ; 27 x 21 cm.
ISBN:
970-686-439-3.
Subject(s):
ADMINISTRACION DE EMPRESAS
|
MARKETING
|
SATISFACCION DEL CLIENTE
|
ETICA
|
RESPONSABILIDAD SOCIAL
|
EMPRESAS MULTINACIONALES
|
MARKETING GLOBAL
|
INTERNET
|
COMPORTAMIENTO DEL CONSUMIDOR
|
TOMA DE DECISIONES DEL CONSUMIDOR
|
SEGMENTACION DE MERCADOS
|
POSICIONAMIENTO
|
ESTUDIOS DE MERCADO
|
TOMA DE DECISIONES
|
PRODUCTOS
|
SERVICIOS
|
EMBALAJES
|
CANALES DE MARKETING
|
VENTA AL POR MENOR
|
FRANQUICIAS
|
VENTA DIRECTA
|
FIJACION DE PRECIOS
|
PUBLICIDAD
|
PROMOCION DE VENTAS
|
RELACIONES PUBLICAS
|
ESTUDIOS DE CASOS
Year:
2006
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Biblioteca Thomas Wood.
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658.8 L22 4a ed. 2006 (
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Ej.:1
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