Estrategía de marketing /
by Ferrell, O. C.
Additional authors: Hartline, Michael D. Edition statement:3a ed. Published by : Thomson, (México :) Physical details: 628 p. : grafs. ; 26 x 20 cm. ISBN: 970-686-496-2. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | ECONOMIA | PLANIFICACION ESTRATEGICA | ANALISIS DE SITUACION | ANALISIS SWOT | COMPORTAMIENTO DEL CONSUMIDOR | SATISFACCION DEL CLIENTE | SEGMENTACION DEL MERCADO | POSICIONAMIENTO | PRODUCTOS | FIJACION DE PRECIOS | CANALES DE DISTRIBUCION | ABASTECIMIENTO | PUBLICIDAD | RELACIONES PUBLICAS | VENTA DIRECTA | PROMOCION DE VENTAS | EVALUACION FINANCIERA | ETICA | RESPONSABILIDAD SOCIAL | ESTUDIOS DE CASOS Year: 2006
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
 Libros |
Biblioteca Thomas Wood. Estantería general | 658.8 F38 3a ed. 2006 (Browse shelf) | Ej.:1 | Available |
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