UCEL Universidad del Centro Educativo Latinoamericano Rosario
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Marketing /

by Lamb, Charles W.
Additional authors: Hair, Joseph F. | McDaniel, Carl | Ortiz Staines, Manuel --tr. Edition statement:8a ed. Published by : Thomson, (México :) Physical details: 746 p. : grafs. ; 27 x 21 cm. ISBN: 970-686-547-0. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | PLANIFICACION ESTRATEGICA | VENTAJA COMPETITIVA | ETICA EMPRESARIAL | RESPONSABILIDAD SOCIAL | CONSUMIDORES | COMPORTAMIENTO DEL CONSUMIDOR | VALORES CULTURALES | SEGMENTACION DE MERCADOS | DECISION EN LA EMPRESA | NEGOCIOS | PRODUCTOS | CANALES DE MARKETING | ABASTECIMIENTO | CANALES DE DISTRIBUCION | VENTA AL POR MENOR | FRANQUICIAS | PROMOCION DE VENTAS | FIJACION DE PRECIOS | INTERNET | SATISFACCION DEL CLIENTE | EJERCICIOS | ESTUDIOS DE CASOS Year: 2006
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Item type Location Call number Copy Status Date due
Libros Libros Biblioteca Pr. Thomas Wood
Estantería general
658.8 L22 8a ed. (Browse shelf) Ej.:1 Available

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