Marketing estratégico /
by Lambin, Jean-Jacques
Additional authors: Miquel, Salvador--tr. | Cuenca, Antonio Carlos--tr. Edition statement:3a. ed. Published by : McGraw-Hill, (Colombia :) Physical details: 610 p. ; gráfs. ISBN: 84-481-16119-9. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | ESTRATEGIA EMPRESARIAL | ECONOMIA | ENTORNO MACROMARKETING | COMPORTAMIENTO DEL CONSUMIDOR | MOTIVACION HUMANA | INFORMACION AL CONSUMIDOR | SEGMENTACION DEL MERCADO | DEMANDA DE CONSUMO | COMPETITIVIDAD | NUEVOS PRODUCTOS | DISTRIBUCION | PRECIOS | COMUNICACION | PLAN DE MARKETING | CP Year: 1997
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
 Libros |
Biblioteca Thomas Wood. Proceso Técnico | 658.8 L44 3a. ed. (Browse shelf) | Ej.:1 | Available |
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