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1. |
Publicidad : comunicación integral en marketing /
by Treviño Martínez, Rubén
Publication:
México : McGraw-Hill, 2005
. vi-xxvi, 509 p. :
27 x 21 cm.
Date:2005
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2. |
Kleppner : publicidad /
by Russell, J. Thomas
Publication:
México : Pearson Educación, 2005
. iv-xvii, 766 p. ;
21 x 17 cm.
Date:2005
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3. |
Publicidad /
by O'Guinn, Thomás C.
Publication:
México : Internacional Thomson, 1999
. v-xiv, 623 p. :
27 x 21 cm.
Date:1999
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4. |
Publicidad y comunicación integral de marca /
by O'Guin, Thomas C.
Publication:
México : Thomson, 2007
. v-xiiv, 781 p. :
27 x 21 cm.
Date:2007
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5. |
Presente su mejor imagen /
by Diggs, Steve
Publication:
Buenos Aires (AG) : Javier Vergara, 1992
. 231 p. :
23 x 15 cm.
Date:1992
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6. |
Publicidad y promoción : perspectiva de la comunicación de marketing integral /
by Belch, George E.
Publication:
México : McGraw-Hill, 2004
. vi-xiii, 849 p. :
28 x 21 cm.
Date:2004
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