UCEL - Biblioteca Universitaria Pr. Thomas Wood
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Publicidad : comunicación integral en marketing /
by
Treviño Martínez, Rubén
Edition statement:
2a ed.
Published by :
McGraw-Hill,
(México :)
Physical details:
vi-xxvi, 509 p. : il. ; 27 x 21 cm.
ISBN:
970-10-4651-X.
Subject(s):
ADMINISTRACION DE EMPRESAS
|
PUBLICIDAD
|
MARKETING
|
COMUNICACION INTEGRAL
|
OBJETIVOS
|
PROMOCION DE VENTAS
|
RELACIONES PUBLICAS
|
COMPORTAMIENTO DEL CONSUMIDOR
|
IMPACTO DE PUBLICIDAD
|
CLIENTES
|
ESTUDIOS DE CASOS
|
AGENCIAS PUBLICITARIAS
|
ANUNCIOS
|
CAMPAÑA PUBLICITARIA
|
ESTUDIOS DE MERCADO
|
VENTA A DOMICILIO
|
VENTA
|
VENTA AL POR MENOR
|
PRESUPUESTO
|
MEDIOS DE COMUNICACION
|
TELEVISION
|
INTERNET
|
RADIO
|
PUBLICIDAD INTERNACIONAL
|
CULTURA
|
ETICA
Year:
2005
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Biblioteca Thomas Wood.
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659 T79 2a ed. (
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Ej.:1
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