UCEL Universidad del Centro Educativo Latinoamericano Rosario
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Publicidad : comunicación integral en marketing /

by Treviño Martínez, Rubén
Edition statement:2a ed. Published by : McGraw-Hill, (México :) Physical details: vi-xxvi, 509 p. : il. ; 27 x 21 cm. ISBN: 970-10-4651-X. Subject(s): ADMINISTRACION DE EMPRESAS | PUBLICIDAD | MARKETING | COMUNICACION INTEGRAL | OBJETIVOS | PROMOCION DE VENTAS | RELACIONES PUBLICAS | COMPORTAMIENTO DEL CONSUMIDOR | IMPACTO DE PUBLICIDAD | CLIENTES | ESTUDIOS DE CASOS | AGENCIAS PUBLICITARIAS | ANUNCIOS | CAMPAÑA PUBLICITARIA | ESTUDIOS DE MERCADO | VENTA A DOMICILIO | VENTA | VENTA AL POR MENOR | PRESUPUESTO | MEDIOS DE COMUNICACION | TELEVISION | INTERNET | RADIO | PUBLICIDAD INTERNACIONAL | CULTURA | ETICA Year: 2005
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Item type Location Call number Copy Status Date due
Libros Libros Biblioteca Pr. Thomas Wood
Estantería general
659 T79 2a ed. (Browse shelf) Ej.:1 Available

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