Comportamiento del consumidor : comprendiendo al consumidor /
by Dubois, Bernard
Additional authors: Rovira Celma, Alex Published by : Prentice Hall Iberia, (Madrid :) Physical details: 281 p. ISBN: 84-8322-010-5. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | COMPORTAMIENTO DEL CONSUMIDOR | COMPRA | CONSUMO | MOTIVACION | PERSONALIDAD | PERCEPCION | IMAGENES | APRENDIZAJE | EXPERIENCIA | ACTITUD | GRUPOS | INTERACCION SOCIAL | CLASES SOCIALES | CULTURA | VALORES CULTURALES | MARKETING MIX | COMERCIALIZACION | COMUNICACION | TOMA DE DECISIONES | FAMILIA Year: 1998
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
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Biblioteca Thomas Wood. Estantería general | 658.8 D85 (Browse shelf) | Ej.:1 | Available | |
| Libros |
Biblioteca Thomas Wood. Estantería general | 658.8 D85 (Browse shelf) | Ej.:2 | Available | |
| Libros |
Biblioteca Thomas Wood. Estantería general | 658.8 D85 (Browse shelf) | Ej.:3 | Available |
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