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1. |
Marketing /
by Zikmund, William
Publication:
New York : John Wiley and Sons, 1989
. vii-xxvi, 694 p. :
25 x 20 cm.
Date:1989
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2. |
Marketing : estrategias para captar y retener clientes /
Publication:
Buenos Aires (AG) : AGEA, 2006
. 144 p. :
21 x 15 cm.+
Date:2006
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3. |
Comportamiento del consumidor : comprar, tener y ser /
by Solomon, Michael R.
Publication:
México : Prentice-Hall Hispanoamericana, 1997
. v-xviii, 683 p. :
, Incluye : glosario p. 650-653.-
26 x 20 cm.
Date:1997
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4. |
Preparación del plan de marketing /
by Parmerlee, David
Publication:
Barcelona : Granica, 1999
. 168 p. :
24 x 17 cm.
Date:1999
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5. |
Estrategia y tácticas de precios : una guía para tomar decisiones rentables /
by Nagle, Thomas T.
Publication:
Madrid : Pearson Educación, 2002
. 430 p. ;
Date:2002
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6. |
El marketing según Kotler : cómo crear, ganar y dominar los mercados /
by Kotler, Philip
Publication:
Barcelona : Paidós, 1999
. 303 p. ;
, U7803 de baja no devuelto por leg. 17269.
22 x 15 cm.
Date:1999
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7. |
Marketing : estudios de casos e exercicios /
by Giuliani, Antonio Carlos.
Publication:
Brasil : Ottoni, 2011
. 364 p. :
23 x 17 cm.
Date:2011
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8. |
Servucción : el marketing de servicios /
by Eiglier, Pierre
Publication:
Madrid : McGraw-Hill, 1989
. 220 p.
Date:1989
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9. |
Comportamiento del consumidor : comprendiendo al consumidor /
by Dubois, Bernard
Publication:
Madrid : Prentice Hall Iberia, 1998
. 281 p.
Date:1998
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10. |
Gestión por categorías y trade marketing /
by Díaz Morales, Antonio
Publication:
Madrid : Prentice Hall, | Financial Times, 2000
. v-xiii, 190 p. :
24 x 17 cm.
Date:2000
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11. |
Antióxido : claves para crear el futuro de la empresa /
by Bilancio, Guillermo
Publication:
Buenos Aires (AG) : Prentice Hall, 2001
. ix-xxv, 199 p. :
23 x 16 cm.
Date:2001
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12. |
Marketing /
Publication:
Madrid : Pearson Educación, 2004
. 758 p. :
27 x 21 cm.
Date:2004
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13. |
Marketing agrario /
Publication:
Madrid : Mundi Prensa, 1994
. 199 p. :
21 x 14 cm.
Date:1994
Availability:
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