UCEL Universidad del Centro Educativo Latinoamericano Rosario
1. Marketing / by Zikmund, William Publication: New York : John Wiley and Sons, 1989 . vii-xxvi, 694 p. : 25 x 20 cm. Date:1989 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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2. Marketing : estrategias para captar y retener clientes /   Publication: Buenos Aires (AG) : AGEA, 2006 . 144 p. : 21 x 15 cm.+ Date:2006 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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3. Comportamiento del consumidor : comprar, tener y ser / by Solomon, Michael R. Publication: México : Prentice-Hall Hispanoamericana, 1997 . v-xviii, 683 p. : , Incluye : glosario p. 650-653.- 26 x 20 cm. Date:1997 Availability: Copies available: Biblioteca Pr. Thomas Wood (2), Biblioteca Pr. Thomas Wood (1),

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4. Preparación del plan de marketing / by Parmerlee, David Publication: Barcelona : Granica, 1999 . 168 p. : 24 x 17 cm. Date:1999 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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5. Estrategia y tácticas de precios : una guía para tomar decisiones rentables / by Nagle, Thomas T. Publication: Madrid : Pearson Educación, 2002 . 430 p. ; Date:2002 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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6. El marketing según Kotler : cómo crear, ganar y dominar los mercados / by Kotler, Philip Publication: Barcelona : Paidós, 1999 . 303 p. ; , U7803 de baja no devuelto por leg. 17269. 22 x 15 cm. Date:1999 Availability: Copies available: Biblioteca Pr. Thomas Wood (3), Lost (1), Damaged (1),

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7. Marketing : estudios de casos e exercicios / by Giuliani, Antonio Carlos. Publication: Brasil : Ottoni, 2011 . 364 p. : 23 x 17 cm. Date:2011 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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8. Servucción : el marketing de servicios / by Eiglier, Pierre Publication: Madrid : McGraw-Hill, 1989 . 220 p. Date:1989 Availability: Copies available: Biblioteca Pr. Thomas Wood (4),

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9. Comportamiento del consumidor : comprendiendo al consumidor / by Dubois, Bernard Publication: Madrid : Prentice Hall Iberia, 1998 . 281 p. Date:1998 Availability: Copies available: Biblioteca Pr. Thomas Wood (3),

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10. Gestión por categorías y trade marketing / by Díaz Morales, Antonio Publication: Madrid : Prentice Hall, | Financial Times, 2000 . v-xiii, 190 p. : 24 x 17 cm. Date:2000 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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11. Antióxido : claves para crear el futuro de la empresa / by Bilancio, Guillermo Publication: Buenos Aires (AG) : Prentice Hall, 2001 . ix-xxv, 199 p. : 23 x 16 cm. Date:2001 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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12. Marketing /   Publication: Madrid : Pearson Educación, 2004 . 758 p. : 27 x 21 cm. Date:2004 Availability: Copies available: Biblioteca Pr. Thomas Wood (1),

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13. Marketing agrario /   Publication: Madrid : Mundi Prensa, 1994 . 199 p. : 21 x 14 cm. Date:1994 Availability: Copies available: Biblioteca Pr. Thomas Wood (2),

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