Marketing /
Additional authors: Kotler, Philip--1931- | Armstrong, Gary | Cámara Ibañez, Dionisio | Roche, Ignacio Cruz | Rivera Rodríguez, Clara Eugenia--tr. Edition statement:10a ed. Published by : Pearson Educación, (Madrid :) Physical details: 758 p. : il. ; 27 x 21 cm. ISBN: 84-205-4198-2. Subject(s): ADMINISTRACION DE EMPRESAS | MARKETING | ESTRATEGIA EMPRESARIAL | MARKETING MIX | GESTION DE MARKETING | SATISFACCION DEL CLIENTE | PLANIFICACION ESTRATEGICA | CONSUMIDORES | VENTAJA COMPETITIVA | INTERNET | COMERCIO ELECTRONICO | ENTORNO DE MARKETING | GESTION DE LA INFORMACION | MERCADOS | COMPORTAMIENTO DEL CONSUMIDOR | NUEVOS PRODUCTOS | MERCADOS CORPORATIVOS | SEGMENTACION DEL MERCADO | POSICIONAMIENTO | SERVICIOS | CICLO DE VIDA DE UN PRODUCTO | PRECIOS | PUBLICIDAD | VENTA PERSONAL | ETICA DEL MARKETING | ESTUDIOS DE CASOS | GLOSARIO | CP Year: 2004
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
 Libros |
Biblioteca Thomas Wood. Estantería general | 658.8 M25 10a ed. 2004 (Browse shelf) | Ej.:1 | Available |
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