UCEL - Biblioteca Universitaria Pr. Thomas Wood
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Investigación de mercados /
by
Hair, Joseph F.
Additional authors:
Bush, Robert P.
|
Ortinau, David
|
Dávila Martínez, Francisco Javier
--
tr.
Edition statement:
2a ed.
Published by :
McGraw-Hill,
(México :)
Physical details:
715 p. : grafs. ; 27 x 20 cm. +
ISBN:
970-10-3968-8.
Subject(s):
ADMINISTRACION DE EMPRESAS
|
INVESTIGACION DE MERCADO
|
PLANIFICACION ESTRATEGICA
|
PROCESO DE INVESTIGACION
|
OBJETIVOS
|
ETICA
|
INFORMACION
|
CLIENTES
|
BASES DE DATOS
|
MARKETING
|
TOMA DE DECISIONES
|
ENTREVISTAS
|
ENCUESTAS
|
MUESTREO
|
ANALISIS DE DATOS
|
GLOSARIO
|
EJERCICIOS
|
TABLAS ESTADISTICAS
Year:
2004
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Biblioteca Pr. Thomas Wood
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658.8.012.12 H16 2a ed. (
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