Investigación de mercados /
by Hair, Joseph F.
Additional authors: Bush, Robert P. | Ortinau, David | Dávila Martínez, Francisco Javier-- tr. Edition statement:2a ed. Published by : McGraw-Hill, (México :) Physical details: 715 p. : grafs. ; 27 x 20 cm. + ISBN: 970-10-3968-8. Subject(s): ADMINISTRACION DE EMPRESAS | INVESTIGACION DE MERCADO | PLANIFICACION ESTRATEGICA | PROCESO DE INVESTIGACION | OBJETIVOS | ETICA | INFORMACION | CLIENTES | BASES DE DATOS | MARKETING | TOMA DE DECISIONES | ENTREVISTAS | ENCUESTAS | MUESTREO | ANALISIS DE DATOS | GLOSARIO | EJERCICIOS | TABLAS ESTADISTICAS Year: 2004Online resources:
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
 Libros |
Biblioteca Thomas Wood. Estantería general | 658.8.012.12 H16 2a ed. 2004 (Browse shelf) | Ej.:1 | Available |
Adm. de Empresas
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