UCEL Universidad del Centro Educativo Latinoamericano Rosario
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Marketing de servicios : un enfoque de integración del cliente a la empresa /

by Zeithaml, Valarie A.
Additional authors: Bitner, Mary | Pérez de Lara Choy, María Isabel tr. | Lozano Hirschfeld, Andrés tr. | Pontón Becerril, Susana tr. Edition statement:2a. ed. Published by : MacGraw-Hill, (México :) Physical details: 747 p. ; il. ISBN: 970-10-3325-6. Subject(s): ADMINISTRACION DE EMPRESAS | EMPRESAS DE SERVICIOS | MARKETING DE SERVICIOS | ESTUDIOS DE CASOS | CLIENTES | ESTUDIOS DE MERCADO | ESTRATEGIA EMPRESARIAL | PRESTACION DEL SERVICIO | DESEMPEÑO DEL SERVICIO | COMUNICACION | FIJACION DE PRECIOS | CALIDAD DEL SERVICIO | EJERCICIOS Year: 2002
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Item type Location Call number Copy Status Date due
Libros Libros Biblioteca Pr. Thomas Wood
Estantería general
658.64 Z62 2a. ed. (Browse shelf) Ej.:1 Available

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