UCEL - Biblioteca Universitaria Pr. Thomas Wood
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Marketing de servicios : un enfoque de integración del cliente a la empresa /
by
Zeithaml, Valarie A.
Additional authors:
Bitner, Mary
|
Pérez de Lara Choy, María Isabel tr.
|
Lozano Hirschfeld, Andrés tr.
|
Pontón Becerril, Susana tr.
Edition statement:
2a. ed.
Published by :
MacGraw-Hill,
(México :)
Physical details:
747 p. ; il.
ISBN:
970-10-3325-6.
Subject(s):
ADMINISTRACION DE EMPRESAS
|
EMPRESAS DE SERVICIOS
|
MARKETING DE SERVICIOS
|
ESTUDIOS DE CASOS
|
CLIENTES
|
ESTUDIOS DE MERCADO
|
ESTRATEGIA EMPRESARIAL
|
PRESTACION DEL SERVICIO
|
DESEMPEÑO DEL SERVICIO
|
COMUNICACION
|
FIJACION DE PRECIOS
|
CALIDAD DEL SERVICIO
|
EJERCICIOS
Year:
2002
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Biblioteca Pr. Thomas Wood
Estantería general
658.64 Z62 2a. ed. (
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