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1. |
Marketing /
by Zikmund, William
Publication:
New York : John Wiley and Sons, 1989
. vii-xxvi, 694 p. :
25 x 20 cm.
Date:1989
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2. |
Fundamentos de marketing /
by Stanton, William J.
Publication:
México : McGraw-Hill, 2001
. vii-xxi, 707 p. :
, Acompaña Suplemento de Ejercicios en Internet : suplemento de la obra fundamental de marketing. 2 ejemplares U7793 con el libro y U7794 solo el cuadernillo.
25 x 20 cm.
Date:2001
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3. |
Control de gestión y control presupuestario /
by Mallo, Carlos
Publication:
Madrid (SP) : McGraw-Hill, 1996
. v-xxiii, 414 p. :
, U6159 Dado de baja control 2005.
24 x 18 cm.
Date:1996
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4. |
Marketing /
by Lamb, Charles W., Jr.
Publication:
México : International Thomson, 1998
. v-xxxviii, 691 p. :
26 x 19 cm.
Date:1998
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5. |
Marketing /
by Lamb, Charles W.
Publication:
México : Thomson, 2002
. 751 p. :
27 x 21 cm.
Date:2002
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6. |
Dirección de empresas /
by Flippo, Edwin B.
Publication:
Buenos Aires : El Ateneo, 1982
. 592 p. :
22 x 15 cm.
Date:1982
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7. |
Conceptos de administración estratégica /
by David, Fred R.
Publication:
México : Prentice Hall Hispanoamericana, 1997
. 355 p. :
26 x 20 cm.
Date:1997
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