Márketing de clientes : cómo mantener, fidelizar y conseguir nuevos clientes /
Additional authors: Barquero Cabrero--coord. | Llauder Santomá, Carlos--coautor | Huertas Colomina, Fernando--coautor | Barquero Cabrero, Mario--coautor Published by : McGraw-Hill, (Madrid :) Physical details: v-xiii, 291 p. : grafs. ; 24 x 16 cm. ISBN: 84-481-3948-8. Subject(s): ADMINISTRACION DE EMPRESAS | CLIENTES | MARKETING | FIDELIZACION DEL CLIENTE | RELACIONES PUBLICAS | ESTRATEGIA COMERCIAL | PROVEEDORES | GESTION COMERCIAL | CARTERA DE CLIENTES | ATENCION AL CLIENTE | CUADRO DE MANDO INTEGRAL | MARKETING RELACIONAL | CALIDAD DEL SERVICIO | SATISFACCION DEL CLIENTE Year: 2003
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| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
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Biblioteca Pr. Thomas Wood Estantería general | 658.89 M25 (Browse shelf) | Ej.:1 | Available |
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