UCEL Universidad del Centro Educativo Latinoamericano Rosario
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Márketing de clientes : cómo mantener, fidelizar y conseguir nuevos clientes /

Additional authors: Barquero Cabrero--coord. | Llauder Santomá, Carlos--coautor | Huertas Colomina, Fernando--coautor | Barquero Cabrero, Mario--coautor Published by : McGraw-Hill, (Madrid :) Physical details: v-xiii, 291 p. : grafs. ; 24 x 16 cm. ISBN: 84-481-3948-8. Subject(s): ADMINISTRACION DE EMPRESAS | CLIENTES | MARKETING | FIDELIZACION DEL CLIENTE | RELACIONES PUBLICAS | ESTRATEGIA COMERCIAL | PROVEEDORES | GESTION COMERCIAL | CARTERA DE CLIENTES | ATENCION AL CLIENTE | CUADRO DE MANDO INTEGRAL | MARKETING RELACIONAL | CALIDAD DEL SERVICIO | SATISFACCION DEL CLIENTE Year: 2003
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Item type Location Call number Copy Status Date due
Libros Libros Biblioteca Pr. Thomas Wood
Estantería general
658.89 M25 (Browse shelf) Ej.:1 Available

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