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21.

Comportamiento del consumidor : comprendiendo al consumidor / Impreso Bernard Dubois. by

Dubois, Bernard
Rovira Celma, Alex

Material type:

Computer file; Format: electronic ; Audience: Specialized;

Language: Español

Publication details: Madrid : Prentice Hall Iberia, 1998

Availability: Items available for loan: Biblioteca Thomas Wood (3).

22.

Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon ; [traducción por] Miguel Angel Sánchez Carrión. Impreso by

Solomon, Michael R
Sánchez Carrión, Miguel Angel [tr.]

Edition: 3a ed.

Material type:

Text; Audience: Specialized;

Language: Español

Publication details: México : Prentice-Hall Hispanoamericana, 1997

Availability: Items available for loan: Biblioteca Thomas Wood (3).

23.

Fundamentos de marketing / William J. Stanton [y otros] ; [traducción por] Rosa María Rosas Sánchez. by

Stanton, William J
Etzel, Michael J
Walker, Bruce J
Rosas Sánchez, Rosa María [tr.]

Edition: 10a ed.

Material type:

Article; Audience: Specialized;

Language: Español

Publication details: México : McGraw-Hill, 1996

Availability: Items available for loan: Biblioteca Thomas Wood (1).

24.

Marketing / Charles W. Lamb [y otros] ; [traducción por] Adolfo Deras Quiñones. by

Lamb, Charles W
Hair, Joseph F
McDaniel, Carl
Deras Quiñones, Adolfo [tr.]

Edition: 6a ed.

Material type:

Computer file; Format: electronic ; Audience: Specialized;

Language: Español

Publication details: México : Thomson, 2002

Availability: Items available for loan: Biblioteca Thomas Wood (2).

25.

Saber vender / Sophie de Menthon ; [traducción por] Federico Villegas. by

Menthon, Sophie de
Villegas, Federico [tr.]

Series: Cuadernos Granica-Management / Ernesto Gore | Gore, Ernesto. Cuadernos Granica-Management ;

Material type:

Computer file; Format: electronic ; Audience: Specialized;

Language: Español

Publication details: Barcelona : Granica, 1997

Availability: Items available for loan: Biblioteca Thomas Wood (1).

26.

Macroeconomía / Impreso Robert J. Barro ; [traducción por] Francisco G. Noriega. by

Barro, Robert J
Noriega, Francisco G [tr.]

Material type:

Text; Audience: Specialized;

Language: Español

Publication details: México : MGraw-Hill, 1986

Availability: Items available for loan: Biblioteca Thomas Wood (1).

27.

Principios de microeconomía / Impreso Karl E. Case ; Ray C. Fair. by

Case, Karl E
Fair, Ray C

Edition: 4a.ed.

Material type:

Article; Audience: Specialized;

Language: Español

Publication details: México : Prentice-Hall Hispanoamericana, 1997

Availability: Not available: Biblioteca Thomas Wood: Lost (1).

28.

Estrategia y tácticas de precios : una guía para tomar decisiones rentables / Impreso Thomas T. Nagle ; Reed K. Holden [traducción de] Yago Moreno López. by

Nagle, Thomas T
Holden, Reed K
Moreno López, Yago [tr.]

Edition: 3a ed.

Material type:

Text; Audience: Specialized;

Language: Español

Publication details: Madrid : Pearson Educación, 2002

Availability: Items available for loan: Biblioteca Thomas Wood (1).

29.

Retail Marketing : el nuevo marketing para el negocio minorista / Rubén Roberto Rico [y otro] by

Rico, Rubén Roberto
Doria, Evaristo

Edition: 2a ed.

Material type:

Computer file; Format: electronic ; Audience: Specialized;

Language: Español

Publication details: Buenos Aires : Pearson Educación, 2003

Availability: Items available for loan: Biblioteca Thomas Wood (1).

30.

Clínica empresaria : una metodología paso a paso para desarrollar y monitorear un plan de negocios / Impreso Gerardo Saporosi. by

Saporosi, Gerardo

Edition: 2a ed.

Material type:

Text; Audience: Specialized;

Language: Español

Publication details: Buenos Aires : Macchi, 1999

Availability: Items available for loan: Biblioteca Thomas Wood (1).

31.

Economía : principios y aplicaciones / Impreso Francisco Mochón [y otro] ; [compilado por] Silvana Mateu ; [editado por] Ruth Solero. by

Mochón, Francisco
Beker, Víctor Alberto
Mateu, Silvana [comp.]
Solero, Ruth [ed.]

Edition: 3a ed.

Material type:

Text; Audience: Specialized;

Language: Español

Publication details: Buenos Aires (AR) : McGraw-Hill, 2003

Availability: Items available for loan: Biblioteca Thomas Wood (2).

32.

Dirección de mercadotecnia : análisis, planeación, implementación y control / Impreso Philip Kotler ; [traducción por] Arturo Córdova Just. by

Kotler, Philip, 1931-
Just, Arturo Córdova [tr.]

Edition: 8a ed.

Material type:

Text; Audience: Specialized;

Language: Español

Publication details: México : Prentice-Hall Hispanoamericana, 1996

Availability: Items available for loan: Biblioteca Thomas Wood (1).

33.

Fundamentos de marketing / William J. Stanton ; Michael J. Etzel ; Bruce J. Walker ; [traducción por] Celia Ascencio Lara. by

Stanton, William J
Etzel, Michael J
Walker, Bruce J
Ascencio Lara, Cecilia [tr.]

Edition: 11a ed.

Material type:

Computer file; Format: electronic ; Audience: Specialized;

Language: Español

Publication details: México : McGraw-Hill, 2001

Online resources:

Click here to access online

Availability: Items available for loan: Biblioteca Thomas Wood (2).

34.

Sistemas de calidad e inocuidad de los alimentos : manual de capacitación sobre higiene de los alimentos y sobre el sistema de Análisis de Peligros y de Puntos Críticos de Control (APPCC) / [redacción, compaginación por] Grupo Editorial de la FAO Impreso by

Grupo Editorial de la FAO [comp., red.]

Material type:

Text; Audience: Specialized;

Language: Español

Publication details: Roma (IT) : FAO, ONU 2002

Availability: Items available for loan: Biblioteca Thomas Wood (1).

35.

Marketing / William Zikmund [y otro]. by

Zikmund, William
D'Amico, Michael

Edition: 3rd ed.

Material type:

Computer file; Format: electronic ; Audience: Specialized;

Language: Inglés

Publication details: New York : John Wiley and Sons, 1989

Availability: Items available for loan: Biblioteca Thomas Wood (1).

36.

Fundamentos de marketing / Impreso Philip Kotler [y otro] ; [traducción por] Roberto Escalona García. by

Kotler, Philip, 1931-
Armstrong, Gary
Escalona García, Roberto [tr.]

Edition: 6a ed.

Material type:

Text; Audience: Specialized;

Language: Español

Publication details: México : Pearson Educación, 2003

Availability: Items available for loan: Biblioteca Thomas Wood (2).

37.

Marketing / Philip Kotler. ; Gary Armstrong ; Dionisio Cámara Ibañez ; Ignacio Cruz Roche. by

Kotler, Philip, 1931-
Armstrong, Gary
Cámara Ibañez, Dionisio
Roche, Ignacio Cruz
Rivera Rodríguez, Clara Eugenia [tr.]

Edition: 10a ed.

Material type:

Text; Audience: Specialized;

Language: Español

Publication details: Madrid : Pearson Educación, 2004

Availability: Items available for loan: Biblioteca Thomas Wood (1).

38.

Comportamiento del consumidor : construyendo estrategias de marketing / Impreso Del I. Hawkins [y otros] ; [traducción por] María del Pilar Carril Villarreal. by

Hawkins, Del I
Best, Roger J
Coney, Kenneth A
Carril Villarreal, María del Pilar [tr.]

Edition: 9a ed.

Material type:

Computer file; Format: electronic ; Audience: Specialized;

Language: Español

Publication details: México DF : McGraw-Hill, 2004

Availability: Items available for loan: Biblioteca Thomas Wood (1).

39.

Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by

Treviño Martínez, Rubén

Edition: 2a ed.

Material type:

Computer file; Format: electronic ; Audience: Specialized;

Language: Español

Publication details: México : McGraw-Hill, 2005

Availability: Items available for loan: Biblioteca Thomas Wood (1).

40.

Plan de negocios : etapa de preinversion - estudio de prefactibilidad / Impreso Martín Albajari Kaiser. by

Albajari Kaiser, Martín
Di Giácomo, Luciano F

Material type:

Article; Audience: Specialized;

Language: Español

Publication details: Rosario : s. n., 2005

Dissertation note: Universidad del Centro Educativo Latinoamericano. Facultad de Ciencias Económicas y EmpresarialesLicenciado en Administración Hotelera

Availability: Not available: Biblioteca Thomas Wood: Agregado a paquete (1).

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