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1. |
El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente /
by Weilbacher, William M.
Publication:
Barcelona : Granica, 1999
. 303 p. ;
22 x 15 cm.
Date:1999
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2. |
Microeconomía intermedia : un enfoque actual /
by Varian, Hal R.
Publication:
Barcelona : Antoni Bosch, 1998
. x-xxiii, 716 p. :
, Incluye : respuestas p. 691-708. | Indice analítico p. 709-716.
23 x 17 cm.
Date:1998
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3. |
Microeconomía intermedia : un enfoque actual /
by Varian, Hal R.
Publication:
Barcelona : Antoni Bosch, 1999
. vii-xvi, 726 p. :
24 x 17 cm.
Date:1999
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4. |
Fundamentos de marketing /
by Stanton, William J.
Publication:
México : McGraw-Hill, 2001
. vii-xxi, 707 p. :
, Acompaña Suplemento de Ejercicios en Internet : suplemento de la obra fundamental de marketing. 2 ejemplares U7793 con el libro y U7794 solo el cuadernillo.
25 x 20 cm.
Date:2001
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5. |
Fundamentos de marketing /
by Stanton, William J.
Publication:
México : McGraw-Hill, 1996
. 883 p. :
25 x 19 cm.
Date:1996
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6. |
Clínica empresaria : una metodología paso a paso para desarrollar y monitorear un plan de negocios /
by Saporosi, Gerardo
Publication:
Buenos Aires : Macchi, 1999
. xii-xxviii, 361 p. :
, Acompaña 1 CD.
23 x 15 cm. +
Date:1999
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7. |
Retail Marketing : el nuevo marketing para el negocio minorista /
by Rico, Rubén Roberto
Publication:
Buenos Aires : Pearson Educación, 2003
. xv-xxi, 236 p. :
23 x 16 cm.
Date:2003
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8. |
Microeconomía /
by Perloff, Jeffrey M.
Publication:
Madrid : Pearson Educación, 2004
. vi-xlviii, 835 p. :
25 x 19 cm.
Date:2004
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9. |
Estrategia y tácticas de precios : una guía para tomar decisiones rentables /
by Nagle, Thomas T.
Publication:
Madrid : Pearson Educación, 2002
. 430 p. :
24 x 16cm.
Date:2002
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10. |
Límites a la indexación : Ley 24.283 /
by Mosset Iturraspe, Jorge
Publication:
Santa Fe (AG) : Rubinzal-Culzoni, 1994
. 268 p. ;
26 x 15 cm.
Date:1994
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11. |
Comercialización : un enfoque gerencial /
by McCarthy, E. Jerome
Publication:
Buenos Aires : El Ateneo, 1983
. 636 p. :
22 x 15 cm.
Date:1983
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12. |
Comercialización : un enfoque gerencial /
by McCarthy, E. Jerome .
Publication:
Buenos Aires : El Ateneo, 1987
. 681 p. :
22 x 15 cm.
Date:1987
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13. |
Macroeconomía /
by Mankiw, N. Gregory
Publication:
Buenos Aires (AG) : Macchi, 1995
. xii-xxxvi, 625 p. :
23 x 16 cm.
Date:1995
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14. |
Marketing estratégico /
by Lambin, Jean-Jacques
Publication:
Colombia : McGraw-Hill, 1997
. 610 p. ;
, Libro agotado.
Date:1997
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15. |
Marketing /
by Lamb, Charles W.
Publication:
México : Thomson, 2006
. v-xiii, 746 p. :
27 x 21 cm.
Date:2006
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16. |
Fundamentos de marketing /
by Lamb, Charles W.
Publication:
México : Thomson, 2006
. 590 p. :
27 x 21 cm.
Date:2006
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17. |
Marketing /
by Lamb, Charles W., Jr.
Publication:
México : International Thomson, 1998
. v-xxxviii, 691 p. :
26 x 19 cm.
Date:1998
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18. |
Fundamentos de marketing /
by Kotler, Philip
Publication:
México : Pearson Educación, 2003
. 589 p. :
26 x 19 cm.
Date:2003
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19. |
Dirección de mercadotecnia : análisis, planeación, implementación y control /
by Kotler, Philip
Publication:
México : Prentice-Hall Hispanoamericana, 1996
. 800 p. :
27 x 20 cm.
Date:1996
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20. |
Dirección de mercadotecnia : análisis, planeación, implementación y control /
by Kotler, Philip
Publication:
México : Prentice Hall, 1993
. 843 p. :
27 x 21 cm.
Date:1993
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21. |
Fundamentos de mercadotecnia /
by Kotler, Philip
Publication:
México : Prentice-Hall Hispanoamericana, 1998
. xi-xxix, 129 p. :
25 x 19 cm.
Date:1998
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22. |
Marketing /
by Kotler, Philip
Publication:
México : Pearson, 2012
. ix-xxvi, 613 p. :
27 x 21 cm.
Date:2012
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23. |
Marketing /
by Kerin, Roger A.
Publication:
México : McGraw-Hill, 2009
. 745 p. :
29 x 21 cm.
Date:2009
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24. |
Marketing : estudios de casos e exercicios /
by Giuliani, Antonio Carlos.
Publication:
Brasil : Ottoni, 2011
. 364 p. :
23 x 17 cm.
Date:2011
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25. |
Prevalencia de sobrepeso y obesidad en madres de niños con bajo peso, que asisten a tres centros de salud de la ciudad de Villa Gobernador Gálvez, y su relación con variables socio-alimentarias, en el año 2010 /
by Antinori, Romina.
Publication:
Rosario (AR) : s. n., 2011
. 132 p. :
Date:2011
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26. |
Marketing : varejo e servicos /
Publication:
Brasil : Ottoni, 2010
. 266 p. :
23 x 16 cm.
Date:2010
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27. |
Marketing según Kellog /
Publication:
Buenos Aires : Javier Vergara, 2001
. 504 p. :
25 x 16 cm.
Date:2001
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28. |
Microeconomía aplicada /
Publication:
Buenos Aires : De Belgrano, 1996
. 337 p. :
19 x 13 cm.
Date:1996
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