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1. |
La empresa consagrada al cliente
by Whiteley, Richar C
Publication:
Buenos Aires Javier Vergara 1992
. 331 p.
Date:1992
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2. |
El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente /
by Weilbacher, William M.
Publication:
Barcelona : Granica, 1999
. 303 p. ;
22 x 15 cm.
Date:1999
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3. |
Fundamentos de marketing /
by Stanton, William J.
Publication:
México : McGraw-Hill, 2001
. vii-xxi, 707 p. :
, Acompaña Suplemento de Ejercicios en Internet : suplemento de la obra fundamental de marketing. 2 ejemplares U7793 con el libro y U7794 solo el cuadernillo.
25 x 20 cm.
Date:2001
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4. |
Fundamentos de marketing /
by Stanton, William J.
Publication:
México : McGraw-Hill, 1996
. 883 p. :
25 x 19 cm.
Date:1996
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5. |
Los 25 errores más comunes en la venta y cómo evitarlos /
by Schiffman, Stepahn
Publication:
Buenos Aires (AG) : Javier Vergara, 1993
. 176 p. ;
22 x 15 cm.
Date:1993
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6. |
Retail Marketing : el nuevo marketing para el negocio minorista /
by Rico, Rubén Roberto
Publication:
Buenos Aires : Pearson Educación, 2003
. xv-xxi, 236 p. :
23 x 16 cm.
Date:2003
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7. |
Selección de personal /
by Richino, Susana Victoria
Publication:
Buenos Aires : Paidós, 1996
. 197 p. :
, Incluye: bibliografía, p. 196.
25 x 20 cm.
Date:1996
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8. |
Ganadores del maximarketing : el nuevo poder ¡ preocuparse y atreverse! /
by Rapp, Stan
Publication:
México : McGraw-Hill, 1994
. vii-xxvii, 353 p. ;
24 x 16 cm.
Date:1994
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9. |
Retention management : el arte de preservar, motivar y desafiar al personal /
by Puri, Subhash
Publication:
Buenos Aires : Pearson Educación, 2001
. 278 p. :
23 x 17 cm.
Date:2001
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10. |
El negocio del retail y su gestión : análisis profundizado en tecnología de la panificación aplicada a una producción semi industrializada /
by Palos, Danisa
Publication:
Rosario (AG) : s.n., 2005
. 437p. :
30 x 21 cm.
Date:2005
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11. |
Daños y seguros : guía práctica. Reclamo prejudicial y judicial contra aseguradoras /
by Méndez, Federico G.
Publication:
Buenos Aires : García Alonso, 2020
. 405 p. ;
23 x 16 cm.
Date:2020
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12. |
Internet world guide to webcasting /
by Miles, Peggy.
Publication:
New York : Wiley Computer, 1998
. 422 p. :
24 x 19 cm.
Date:1998
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13. |
Comercialización : un enfoque gerencial /
by McCarthy, E. Jerome
Publication:
Buenos Aires : El Ateneo, 1983
. 636 p. :
22 x 15 cm.
Date:1983
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14. |
Excelencia : una forma de vida /
by Mahon, Heberto.
Publication:
Buenos Aires (AG) : Javier Vergara, 1991
. 228 p. :
23 x 15 cm.
Date:1991
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15. |
El servicio al cliente en la actividad inmobiliaria /
by López Salteri, Alfredo
Publication:
Buenos Aires : Bienes Raíces Ediciones, | BRE, 2006
. 224 p. :
24 x 16 cm.
Date:2006
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16. |
Management del cambio y del desempeño /
by Lazzati, Santiago Carlos
Publication:
Buenos Aires : Macchi, 2000
. 241 p. :
21 x 15 cm.
Date:2000
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17. |
Compendio de auditoría /
by Lattuca, Antonio Juan
Publication:
Buenos Aires : Temas Grupo Editorial, 2008
. vi-xxxi, 527 p. :
23 x 17 cm.
Date:2008
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18. |
Marketing /
by Lamb, Charles W.
Publication:
México : Thomson, 2006
. v-xiii, 746 p. :
27 x 21 cm.
Date:2006
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19. |
Fundamentos de marketing /
by Lamb, Charles W.
Publication:
México : Thomson, 2006
. 590 p. :
27 x 21 cm.
Date:2006
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20. |
Marketing /
by Lamb, Charles W., Jr.
Publication:
México : International Thomson, 1998
. v-xxxviii, 691 p. :
26 x 19 cm.
Date:1998
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21. |
Satisfacer al futuro /
by Lafaye, Hugo Enrique
Publication:
Córdoba (Argentina) : ARCOR, 2002
. 145 p. ;
, U3260 / U7066 se unificaron en la misma Biblio Number (BN)..
20 x 15 cm.
Date:2002
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22. |
Fundamentos de marketing /
by Kotler, Philip
Publication:
México : Pearson Educación, 2013
. v-xxx, 114 p. :
27 x 21 cm.
Date:2013
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23. |
Fundamentos de marketing /
by Kotler, Philip
Publication:
México : Pearson Educación, 2003
. 589 p. :
26 x 19 cm.
Date:2003
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24. |
Dirección de marketing : la edición del milenio /
by Kotler, Philip
Publication:
México : Pearson Educación, 2001
. v-xxxi, 718 p. :
, U7343 faltante.
25 x 19 cm.
Date:2001
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25. |
Fundamentos de mercadotecnia /
by Kotler, Philip
Publication:
México : Prentice-Hall Hispanoamericana, 1998
. xi-xxix, 129 p. :
25 x 19 cm.
Date:1998
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26. |
Marketing /
by Kotler, Philip
Publication:
México : Pearson, 2012
. ix-xxvi, 613 p. :
27 x 21 cm.
Date:2012
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27. |
Introducción al control de calidad /
by Ishikawa, Kaoru
Publication:
Madrid : Diaz de Santos, 1994
. 473 p. :
Date:1994
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28. |
Los siete secretos del servicio al cliente /
by Horovitz, Jacques
Publication:
Madrid : Prentice Hall Financial Times, 2000
. vi-xvii, 146 p. :
24 x 16 cm.
Date:2000
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29. |
Administración y estrategia /
by Hermida, Jorge Alfredo
Publication:
Buenos Aires : Macchi, 1993
. 570 p. :
22 x 15 cm.
Date:1993
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30. |
No, gracias, sólo estoy mirando : técnicas profesionales de venta minorista para transformar visitantes en compradores /
by Friedman, Harry J.
Publication:
Buenos Aires : El Ateneo, 2000
. vii-xii, 221 p. :
23 x 15 cm.
Date:2000
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